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Let's talk AI!

Design 🖌️ that
delivers results. 🚀

Design 🖌️ that
delivers results. 🚀

I’m Arshad! – a Product Designer based in Waterloo. I apply strategic design that is both visually stunning and drives growth, with a focus on A.I. and SaaS products.

I’m Arshad! – a Product Designer based in Waterloo. I apply strategic design that is both visually stunning and drives growth, with a focus on A.I. and SaaS products.

Powerful, modern design that captivates and elevates your product

Powerful, modern design that captivates and elevates your product

Powerful, modern design that captivates and elevates your product

Powerful, modern design that captivates and elevates your product

"Working with Arshad felt like having a seasoned design partner who truly understood our vision for RBC Demos and brought it to life in ways we hadn't even imagined."

Jason S.

Project Manager at RBC

"Working with Arshad felt like having a seasoned design partner who truly understood our vision for RBC Demos and brought it to life in ways we hadn't even imagined."

Jason S.

Project Manager at RBC

Services that
supercharge your business.

My tech stack

Figma

Openai

Adobe Illustrator

Adobe XD

Adobe After Effects

Adobe Photoshop

Framer

Expert UX / UI Consultation

AI Product Design

Web/SaaS Focused

Brand/Logo Design

Landing Page Optimization

3D Motion Design

Framer Development

Designing experiences
across the globe.

Representative at DDX Dubai 2025

Product Designer

My work history

Inbenta AI

Staff Product Designer

2023-Present

Horizn

Content Designer

2022-2023

BlackBerry

SharePoint Designer

2020-2022

Show all

Inbenta AI

Staff Product Designer

2023-Present

Horizn

Content Designer

2022-2023

BlackBerry

SharePoint Designer

2020-2022

Show all

Inbenta AI

Staff Product Designer

2023-Present

Horizn

Content Designer

2022-2023

BlackBerry

SharePoint Designer

2020-2022

Show all

Strategic UX for Business Growth - Designing high-performance digital products that optimize user engagement and revenue by aligning usability with business strategy.

Enterprise UX & System Design I simplify complex workflows in AI-driven platforms and enterprise software, ensuring efficiency, scalability, and seamless user interactions.

AI-Powered Experience Design - Crafting adaptive, AI-enhanced interfaces that streamline workflows, automate processes, and create more intelligent user experiences. I leverage user research, analytics, and behavioral psychology to drive measurable success.

Strategic analysis.
Standout designs.

Proven UX Strategy

Research-driven, iterative UX processes that focuses on user-centered design.

1

Research & Insights

Turning user needs and data into clear, actionable insights.

1

Research & Insights

Turning user needs and data into clear, actionable insights.

1

Research & Insights

Turning user needs and data into clear, actionable insights.

2

Ideation & Design

Crafting intuitive designs that balance usability and business goals.

2

Ideation & Design

Crafting intuitive designs that balance usability and business goals.

2

Ideation & Design

Crafting intuitive designs that balance usability and business goals.

3

Feedback & Iteration

Refining experiences through testing and continuous improvement.

3

Feedback & Iteration

Refining experiences through testing and continuous improvement.

3

Feedback & Iteration

Refining experiences through testing and continuous improvement.

Trusted by many

Trusted by many

Hear from my
success stories

Hear from my
success stories

"The rebranding exceeded our expectations. It's given us a competitive edge in our industry."

Kevin R.

Product Manager @ Inbenta

"The rebranding exceeded our expectations. It's given us a competitive edge in our industry."

Kevin R.

Product Manager @ Inbenta

"The rebranding exceeded our expectations. It's given us a competitive edge in our industry."

Kevin R.

Product Manager @ Inbenta

"Working with Arshad felt like having a seasoned design partner who truly understood our vision for RBC Demos and brought it to life in ways we hadn't even imagined."

Jason S.

Project Manager @ RBC

"Working with Arshad felt like having a seasoned design partner who truly understood our vision for RBC Demos and brought it to life in ways we hadn't even imagined."

Jason S.

Project Manager @ RBC

"Working with Arshad felt like having a seasoned design partner who truly understood our vision for RBC Demos and brought it to life in ways we hadn't even imagined."

Jason S.

Project Manager @ RBC

"Arshad's design approach brought clarity to our complex data visualizations. Users are thrilled!"

Beranavi T.

Support Analyst Manager @ Citizen's Bank

"Arshad's design approach brought clarity to our complex data visualizations. Users are thrilled!"

Beranavi T.

Support Analyst Manager @ Citizen's Bank

"Arshad's design approach brought clarity to our complex data visualizations. Users are thrilled!"

Beranavi T.

Support Analyst Manager @ Citizen's Bank

"Our website conversion rate improved significantly thanks to Arshad's expertise."

Madhu's Roti

Caribbean Eatery

"Our website conversion rate improved significantly thanks to Arshad's expertise."

Madhu's Roti

Caribbean Eatery

"Our website conversion rate improved significantly thanks to Arshad's expertise."

Madhu's Roti

Caribbean Eatery

"He enhanced our entire SharePoint design and made navigation intuitive, without sacrificing security or functionality."

Alvina A.

Experience Manager @ BlackBerry

"He enhanced our entire SharePoint design and made navigation intuitive, without sacrificing security or functionality."

Alvina A.

Experience Manager @ BlackBerry

"He enhanced our entire SharePoint design and made navigation intuitive, without sacrificing security or functionality."

Alvina A.

Experience Manager @ BlackBerry

"He designed our AI chatbot interface with a deep understanding of how the LLM processes information, ensuring clear user guidance."

Vlad B.

Lead Developer @ Inbenta

"He designed our AI chatbot interface with a deep understanding of how the LLM processes information, ensuring clear user guidance."

Vlad B.

Lead Developer @ Inbenta

"He designed our AI chatbot interface with a deep understanding of how the LLM processes information, ensuring clear user guidance."

Vlad B.

Lead Developer @ Inbenta

Your questions
answered.

Your questions
answered.

01

What AI-powered products have you worked on?

At Inbenta, I worked on AI-powered support tools, including chatbots, ticketing systems, and automation workflows. My focus was on making AI interactions seamless, intuitive, and user-friendly.

02

How do you perform competitive analysis?

I evaluate competitors by benchmarking their UX, analyzing feature sets, and identifying gaps in their user experience. This helps in designing products that stand out and provide real value.

03

What’s your experience with design systems?

I’ve worked extensively with component libraries, design tokens, and documentation to ensure teams have a unified framework. I collaborate closely with developers to ensure seamless handoff through cohesive typography, spacing, components, and interaction patterns to maintain brand integrity.


04

What is your user testing approach?

I use a mix of moderated and unmoderated testing, A/B testing, and heatmaps to validate designs. By observing real users interact with a product, I identify pain points and make improvements that enhance usability.

05

Have scaled design systems for complex enterprise products?

Yes, I have experience scaling design systems for enterprise SaaS products, ensuring consistency across multiple platforms while allowing customization for different use cases.

01

What AI-powered products have you worked on?

At Inbenta, I worked on AI-powered support tools, including chatbots, ticketing systems, and automation workflows. My focus was on making AI interactions seamless, intuitive, and user-friendly.

02

How do you perform competitive analysis?

I evaluate competitors by benchmarking their UX, analyzing feature sets, and identifying gaps in their user experience. This helps in designing products that stand out and provide real value.

03

What’s your experience with design systems?

I’ve worked extensively with component libraries, design tokens, and documentation to ensure teams have a unified framework. I collaborate closely with developers to ensure seamless handoff through cohesive typography, spacing, components, and interaction patterns to maintain brand integrity.


04

What is your user testing approach?

I use a mix of moderated and unmoderated testing, A/B testing, and heatmaps to validate designs. By observing real users interact with a product, I identify pain points and make improvements that enhance usability.

05

Have scaled design systems for complex enterprise products?

Yes, I have experience scaling design systems for enterprise SaaS products, ensuring consistency across multiple platforms while allowing customization for different use cases.

01

What AI-powered products have you worked on?

At Inbenta, I worked on AI-powered support tools, including chatbots, ticketing systems, and automation workflows. My focus was on making AI interactions seamless, intuitive, and user-friendly.

02

How do you perform competitive analysis?

I evaluate competitors by benchmarking their UX, analyzing feature sets, and identifying gaps in their user experience. This helps in designing products that stand out and provide real value.

03

What’s your experience with design systems?

I’ve worked extensively with component libraries, design tokens, and documentation to ensure teams have a unified framework. I collaborate closely with developers to ensure seamless handoff through cohesive typography, spacing, components, and interaction patterns to maintain brand integrity.


04

What is your user testing approach?

I use a mix of moderated and unmoderated testing, A/B testing, and heatmaps to validate designs. By observing real users interact with a product, I identify pain points and make improvements that enhance usability.

05

Have scaled design systems for complex enterprise products?

Yes, I have experience scaling design systems for enterprise SaaS products, ensuring consistency across multiple platforms while allowing customization for different use cases.

Still not sure?
Let's chat!

Still not sure?
Let's chat!

Still not sure?
Let's chat!

Learn more about how I work and how I can help you and your business take the next step.

Learn more about how I work and how I can help you and your business take the next step.

Learn more about how I work and how I can help you and your business take the next step.

Lets

design

build

create

incredible work together.

Contact me

Chat via LinkedIn

Social

Based in Waterloo, Canada

© 2025 Arshad Ali

ARSHAD ALI

Lets

design

build

create

incredible work together.

Contact me

Chat via LinkedIn

Social

Based in Waterloo, Canada

© 2025 Arshad Ali

ARSHAD ALI

Lets

design

build

create

incredible work together.

Contact me

Chat via LinkedIn

Social

Based in Waterloo, Canada

© 2025 Arshad Ali

ARSHAD ALI